Boosting NPS beyond network KPIs with agentic AI
— TM Forum Catalyst · DTW June 2026 · C26.0.935 —
Your network is performing.
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So why is NPS still falling?
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A Catalyst project tackling the blind spot at the heart of customer
experience — and what happens when agentic AI is given the full
picture.
Agentic AI NPS Optimization Autonomous Networks IG1394 Customer
Experience 5G
— The Challenge —
The gap between a good network and a happy customer
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Every CSP has invested heavily in measuring network quality. Customer
Experience Indices built from hundreds of KPIs — coverage, throughput,
latency, reliability — provide high-frequency, universal insight into
how the network is performing.
But boards don't track CEI. They track Net Promoter Score. And the
link between the two is weaker than most operators expect.
A customer sitting on a perfectly performing cell can still score you
zero. Their activation took three days. Their billing dispute went
unresolved for weeks. The self-care app crashed when they tried to
pay. Customer care put them on hold for forty minutes.
Network quality is necessary. It is not sufficient.
The CEI → NPS Gap
CEI
High-frequency · Universal · Network-derived
Coverage, throughput, reliability, latency
→
NPS
Low-frequency · Survey-limited · True loyalty signal
The KPI boards and execs live by
Missing layer — the real NPS drivers
Customer care quality Billing friction Onboarding experience Service
provisioning Digital channel failures Incident handling Resolution
time
— The Transformation —
From reactive surveys to real-time intelligence
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This Catalyst moves operators from a world of lagging indicators and
siloed responses to continuous, proactive, cross-domain NPS
management.
Before
Reactive NPS surveysFind out a customer is a detractor weeks after the
fact, when it's already too late to act Network-only modelsCEI
captures signal and speed — but misses care contacts, billing
disputes, and onboarding failures entirely Siloed domainsNetwork,
care, billing, and digital teams optimise independently — no unified
view of customer experience Manual responseHuman-led diagnosis and
intervention. Slow, inconsistent, and expensive at scale
After
Continuous NPS estimationNPS modelled in near-real-time from live
network, care, billing, and digital signals — no survey lag
Multi-signal intelligenceCEI augmented with every touchpoint that
shapes customer perception — a complete picture of experience
Cross-domain correlationNetwork, care, onboarding, and lifecycle data
fused into a single NPS driver model per customer archetype Agentic
closed-loop actionAI agents detect NPS risk, identify root cause, and
trigger personalised interventions — autonomously
— Use Cases —
Three ways agentic AI improves NPS
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Each use case targets a distinct part of the customer journey where
NPS is made — or lost. Together they form a closed loop from first
impression to long-term loyalty.
Use case 01
Intent-driven service onboarding
The first hours of a new service define the relationship. Agentic AI
monitors the activation journey in real time — detecting friction,
adjusting parameters, and intervening proactively before a customer
ever picks up the phone. Intent-based SLA management ensures the
service delivered matches the service promised.
5G activation Intent management Onboarding NPS
Use case 02
Proactive & personalised customer care
Most care is reactive. This use case flips the model. By correlating
network degradation, billing anomalies, and care contact patterns with
NPS profiles by customer archetype, the system identifies at-risk
customers and triggers personalised interventions — before they
complain, and before they churn.
Churn prevention Proactive care NPS archetypes
Use case 03
Service lifecycle optimisation via coverage digital twins
Network planning decisions have NPS consequences — but those
consequences are rarely visible when they're made. This use case
integrates NPS estimation into a coverage Digital Twin, so every
planning decision — site deployment, sector configuration, upgrade
prioritisation — shows its predicted customer impact.
Digital twin Coverage planning Autonomous Networks
— Solution Architecture —
The full picture — from data to action
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The solution fuses four categories of data through an agentic AI layer
aligned to TM Forum's ODA architecture, producing continuous
closed-loop NPS actions across all three use cases.
Data layer — inputs
RAN KPIs (per-cell, hourly) Crowdsourced QoE Outage & incident data
Customer care contacts Billing & payment events Onboarding &
provisioning Digital channel telemetry NPS survey samples
↓ ↓ ↓
Agentic AI layer — correlation, learning & decision
NPS estimation models KPI driver extraction Customer archetype
profiling Knowledge graph (IG1394) Intent translation agents Care
recommendation agents Lifecycle optimisation agents
↓ ↓ ↓
Actions layer — closed-loop outputs
Onboarding intervention Proactive care trigger Retention offer Network
parameter adjustment Coverage planning recommendation NPS lifecycle
reporting
↕ ↕ ↕
TM Forum standards alignment
IG1394 NPS framework ODA architecture Autonomous Networks levels TMF
Open APIs IG1253 Intent Mgmt IG1463 Agentic AI security
— Expected Impact —
Measurable outcomes, not just insights
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Success is defined by what moves — across NPS accuracy, customer
loyalty, care efficiency, and operational autonomy.
+5–10%
NPS uplift across targeted use cases and customer segments
−1–2%
Churn reduction driven by proactive AI-led care interventions
+20–30%
Customer care efficiency improvement through intelligent automation
90%
Faster diagnostics in care scenarios enabled by multi-signal AI
— Standards Alignment —
Built on TM Forum best practices
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Every architectural decision is grounded in TM Forum frameworks,
ensuring the approach is portable, interoperable, and ready for
production adoption by any CSP.
Asset
Role in this Catalyst
Applied to
IG1394
NPS correlation & management framework — Product, Service & Network
NPS layers
All use casesCore model
Autonomous Networks levels
Automation maturity framework — measuring progression from assisted to
closed-loop operation
Use case 02Use case 03
ODA
Open Digital Architecture — component model guiding the solution's
modular design
Architecture
TMF Open APIs
TMF629, TMF632, TMF641, TMF628, TMF642, TMF683 and others for
customer, service & network integration
Integration layer
IG1253 / IG1358
Intent management standards underpinning the onboarding use case and
SLA/SLO translation
Use case 01
IG1463
Security in agentic AI for Autonomous Networks — governing agent
behaviour and trust boundaries
AI layer
The goal: Transforming NPS from a survey metric into a real-time
operational KPI — one that CSPs can measure, predict, and act on every
day.